At an intersection, a speeding car barrels and the minivan makes a terrifying collision. The whole family is sitting in the car, and dad starts the car and says "It's the minivan to the max." The ad continues with the minivan moving through streets, while the narrator is explaining its features. The easiest way to get people's attention is to break a pattern.Ī minivan TV ad starts: "Introducing the all-new Enclave". Unexpected ideas stick to our minds because it surprises us and gets our attention. Disneyland calls its employees "cast members." This inspires employees to think: "When we're walking in the park, we're on-stage." "We could never have a cigarette mid-scene." 2. The movie Alien is Jaws on a spaceship.You can teach students about the atom by saying "Electrons orbit the nucleus, much like planets orbit the sun." Use a schemaĪn easy way to make a new idea simpler is to use a concept your audience already know: a schema. Having a clear core and prioritizing it helps employees make everyday decisions that aligns with paper's intent. When asked why they're so successful, they reply with three reasons: "Names, Names, Names!" For them, adding a local person's name is more important than nuclear explosions in other communities. The daily record is a very successful newspaper with extreme local focus.
When writing your idea, you shouldn't get lost in the details, you should prioritize your lead. And it should contain its most essential elements. In journalism, the lead of a story is its first sentence. If you're an employee who is asked to decide whether to add a pricey chicken Caesar salad to the airline's menu because customers requested it, you'll reject the idea because it doesn't help being low-fare. It's a simple idea, and it helps guide employee actions. One reason for that is having a core: We're the low-fare airline. Southwest Airlines is a very successful airline. Which is the mission's core.ĬI can be simple as: "break the enemy's will." It gives leaders and soldiers the ability to improvise tactics as needed, while adhering to the common intent. Any plan can be made useless by your enemy's unpredictable moves.
In the military, they say no plan survives contact with the enemy. To make you idea sticky, you should make it simple and strip it down to its core. If you argue ten points, no one would remember any, even if they're good. And they're able to affect people's opinions and behaviour. Sticky ideas are easily understood and remembered. Add them to your idea, and it instantly becomes more sticky!
You can only use 10 percent of your brain! Ever wonder why is this idea sticky? (even though it's false?) "Made to stick" finds six qualities in all sticky ideas.
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